Sonder

Sonder is a curated collection of hotels and multifamily rentals in 45+ cities globally. As the Creative Operations & Project Manager, I founded and led creative operations for all properties, overseeing the lifecycle of assets from creation to approval. This included end-to-end project management, pre-production planning, post-production execution, and asset storage. I also established and documented workflows while collaborating with teams across Distribution, Operations, Marketing, Engineering, and Finance.

I’m most proud of spearheading a global initiative encompassing over 100 Sonder properties where I managed a comprehensive overhaul of marketing and merchandising assets. This years long project demanded not only elevated reshoots of each property, but the management of a dynamic team facing multiple competing priorities and moving parts. My strategic leadership and cross-functional collaboration led to a significant increase in conversion rates on OTAs, and significantly higher engagement on social media platforms. 

I also led the revitalization of visual content on Sonder.com by updating outdated imagery and re-editing lower-quality images to ensure brand alignment across all assets. Additionally, I partnered with Engineering to transfer over 60,000 assets to a new Digital Asset Management platform, ensuring all metadata was accurately migrated and new standard operating procedures were established.